The cameras Americans search most are not always the cameras shoppers investigate most seriously. Our August index combines two views: broader US model-search estimates and Lens & Shutter’s own reader behavior.
Across our single-camera review pages, Google showed 52,491 impressions to US searchers during the 28 days ending August 27. Those pages generated 326 Google clicks. Our Amazon buttons recorded 386 price checks from visitors using US-English browsers during the same period.
Visibility leader
Kodak PIXPRO FZ55
5,760 US impressions
Fastest large gain
Kodak PIXPRO AZ528
+1,508 impressions
Price-check leader
Canon EOS 90D
29 Amazon clicks
Lens & Shutter data: Search visibility comes from Google Search Console filtered to the United States. Price checks are clicks on our Amazon buttons from browsers reporting US English. They are clicks, not sales, and browser language does not prove a visitor’s location.
Cameras most visible to Lens & Shutter’s US searchers
This ranking covers individual camera review pages from July 31 through August 27. It measures how often Google displayed our review, so it reflects both camera interest and Lens & Shutter’s search visibility. The change column compares the previous 28 days.
| Camera | US impressions | Change | Avg. position | Price checks |
|---|---|---|---|---|
| Kodak PIXPRO FZ55 | 5,760 | -3,149 | 7.13 | 7 |
| Kodak PIXPRO AZ528 | 4,298 | +1,508 | 7.86 | 19 |
| Kodak PIXPRO C1 | 2,413 | -279 | 8.82 | 2 |
| Kodak PIXPRO FZ45 | 1,973 | +538 | 8.75 | 2 |
| Nikon D200 | 1,968 | +1,019 | 11.45 | 1 |
| Kodak PIXPRO AZ255 | 1,854 | +69 | 8.55 | 6 |
| Olympus PEN E-P7 | 1,520 | +530 | 10.35 | 0 |
| Canon Rebel T3i | 1,422 | -143 | 11.93 | 3 |
| Nikon D3500 | 1,168 | +414 | 10.77 | 2 |
| Kodak PIXPRO WPZ2 | 1,162 | -870 | 9.07 | 2 |
| Sony RX100 VII | 1,130 | -371 | 8.47 | 9 |
| Kodak PIXPRO AZ405 | 1,079 | +745 | 8.22 | 4 |
The AZ528 is the strongest all-around performer. It combines high visibility, the largest meaningful impression gain and 19 price checks. The FZ55 remains the visibility leader, but its 3,149-impression decline and seven price checks show weaker momentum and lower shopping action.
The Nikon D200 tells a different story. Its visibility more than doubled, yet it produced one price check. That pattern fits research and used-camera curiosity better than immediate new-camera shopping. The Sony RX100 VII shows the reverse: lower visibility, but nine price checks from 1,130 impressions.
Models gaining the most US visibility
| Camera | Current impressions | 28-day gain | Avg. position |
|---|---|---|---|
| Kodak PIXPRO AZ528 | 4,298 | +1,508 | 7.86 |
| Nikon D200 | 1,968 | +1,019 | 11.45 |
| Kodak PIXPRO AZ405 | 1,079 | +745 | 8.22 |
| Nikon COOLPIX B500 | 1,066 | +700 | 12.91 |
| Nikon COOLPIX B700 | 1,052 | +636 | 13.80 |
| Canon EOS M50 | 985 | +607 | 12.90 |
| Kodak PIXPRO FZ45 | 1,973 | +538 | 8.75 |
| Olympus PEN E-P7 | 1,520 | +530 | 10.35 |
Several older cameras are growing alongside current budget models. That does not automatically make them better purchases. It shows that shoppers still compare discontinued DSLRs and compacts when current alternatives are expensive, scarce or less familiar.
Cameras generating the most Amazon price checks
A price-check click is a stronger shopping signal than a Google impression, although it still does not confirm a sale. The rate below divides clicks by recorded views of the relevant Amazon product block during the same 28 days.
| Camera | Price checks | Change | Block click rate |
|---|---|---|---|
| Canon EOS 90D | 29 | +9 | 8.3% |
| Kodak PIXPRO AZ528 | 19 | +9 | 7.0% |
| Canon PowerShot SX740 HS | 18 | -13 | 5.2% |
| Canon PowerShot G7 X Mark III | 17 | +7 | 8.9% |
| Kodak PIXPRO AZ653 | 16 | -2 | 7.9% |
| Canon PowerShot SX620 HS | 15 | +4 | 23.8% |
| Kodak PIXPRO AZ425 | 10 | +6 | 7.9% |
| Panasonic FZ80/FZ80D | 10 | -3 | 4.5% |
| Canon EOS 5D Mark IV | 9 | +1 | 5.1% |
| Canon EOS 80D | 9 | +6 | 5.4% |
The EOS 90D leads despite ranking only 27th by Lens & Shutter search impressions. That gap suggests unusually concentrated purchase intent among visitors who reach the review. Canon’s older compact and DSLR models also fill six of the top ten price-check positions.
The SX620 HS has the highest click rate, but it came from only 63 recorded product-block views. Treat that as a strong small-sample signal. The 90D and AZ528 results rest on more than 270 block views each.
Which brands lead Lens & Shutter reader interest?
| Brand | US impressions | Share | 28-day change | Price checks |
|---|---|---|---|---|
| Kodak | 20,151 | 38.4% | -1,371 | 76 |
| Canon | 10,398 | 19.8% | +1,528 | 154 |
| Nikon | 8,117 | 15.5% | +3,816 | 42 |
| Sony | 6,164 | 11.7% | +2,115 | 51 |
| Panasonic | 3,456 | 6.6% | +656 | 27 |
| Olympus/OM System | 2,399 | 4.6% | +1,205 | 1 |
| Fujifilm | 1,415 | 2.7% | +606 | 31 |
Kodak controls the largest share of our search visibility, driven by several inexpensive compact and bridge cameras. Canon produces about twice as many price checks from roughly half as many impressions. Nikon posted the largest visibility gain, helped by the D200, B500, B700 and D3500.
These are Lens & Shutter audience shares, not US camera-market shares. Our editorial coverage, rankings and internal links affect them. Their value is in showing how attention behaves after readers encounter our camera research.
Broader US camera-search context
External market data: The figures below are rounded third-party estimates of monthly US model searches checked in August. They provide market context and are separate from Lens & Shutter’s first-party measurements.
| Rank | Camera | Estimated monthly searches |
|---|---|---|
| 1 | DJI Osmo Pocket 3 | 201,000 |
| 2 | Canon PowerShot G7 X Mark III | 135,000 |
| 2 | Fujifilm X100VI | 135,000 |
| 2 | Kodak PIXPRO FZ55 | 135,000 |
| 5 | Kodak PIXPRO FZ45 | 74,000 |
| 6 | Canon PowerShot G7 X Mark II | 60,500 |
| 6 | Sony FX3 | 60,500 |
| 8 | Canon EOS R50 | 49,500 |
| 8 | Sony a6400 | 49,500 |
| 10 | Sony a6000 | 40,500 |
The external ranking and our reader data overlap on Kodak, but they diverge elsewhere. DJI Pocket 3 leads broad model searches without leading Lens & Shutter’s camera-review visibility. The Canon 90D leads our price checks despite sitting outside the external top ten. That difference is why we publish both views.
How to read the Lens & Shutter Camera Interest Index
- US impressions count appearances of our single-camera reviews in Google results for searchers located in the United States.
- Average position is Google’s impression-weighted ranking across all queries that displayed the review.
- Price checks count clicks on Amazon buttons by visitors whose browser reports US English. They do not represent completed purchases.
- Block click rate divides price checks by recorded views of the relevant Amazon product block.
- External searches are rounded market estimates. They are useful for relative scale, not exact demand.
We use one canonical US name per camera and do not add spelling variants together. Comparisons, brand hubs and broad buying guides are excluded from the first-party model ranking so one camera is not counted repeatedly. We will save the same measurements each month, allowing cleaner seasonality and momentum comparisons as the series grows.